It seems strange to claim that it is dangerous for organizations to achieve the success they seek; however, there are numerous cases of successful organizations facing decline soon after achieving success. This often occurs because these organizations fall into the trap of focusing too much on execution once they achieve success, which causes them to neglect the innovative approach that enabled achieving success in the first place. To avoid this trap, leaders must ensure that their organizations have a clearly identified and transformative purpose that guides organizational member work and inspires them to improve. The leader must also ensure that there is a well-established and understood process for improvement that facilitates learning and innovation. Finally, the leader must model, and organizational policies must reflect, the proper balance between execution and innovation. Read more: https://onlinelibrary.wiley.com/doi/abs/10.1002/jls.21453.
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